About Us

Hi I am an intern from Team Casual transcribing the following dictation for redbull and free tshirts. We're sitting in the the das boot basement office of Casual HQ with napkin notes and Seuss like t-shirt towers surrounding all but the air and light and the desk space. Artists and Interns. UPS man at door and bodhi dog barking in yard. Music playing: The Rad Soundtrack; People present: D Reid, B Reid, Intern I, and roommate Raven doing laundry. Art on walls, sticky-note things-to-do on everything flat, clothing everywhere.

I type as fast as I can: Casual is a lifestyle adjective. A not-noun descriptive term depicting the manner or style in which one pursues life. The how-you-do or where-its-at cult feeling of secret stash tree runs and cave-like concert nights. Casual, the lifestyle adj, is like a public access channel brand, a muti-media production co broadcasting ad hoc art and ideas from the royal we many mates that lurk like you out there. Multi-media with clothing as the canvas(and BMW car hoods and political signs and bumper stickers too). See this then as CNN sort of, a pirate radio Canal Plus spot lighting unframed art, renegade graffiti, and digi cam clip shots of just bad ass shit who what and wherever be found. Our sponsored team of riders for example includes dope artists, thought thinkers, skaters, surfers, musicians, arm wrestlers, bar tenders, cab drivers and any of the royal-we bad asses out there and around.

D and B Reid, the fight club like house where I sit, are like a nucleus, where artists and the above come and revolve around for a time and then traject off again after contributing their piece. Longer durations would require that Casual could pay people or themselves (but man can't live on red bull and gear trades alone). But Casual, and keep this in mind, is "the adhoc clothing experiment," the not-forever and no budget we-should-do-this attempt at making a sick ass clothing company. Stenographing interns out of The Beastie Boys were asked what their favorite time was in their careers, and they said it was when Paul's Boutique came out because they got free shit and they still needed it. I couldn't agree more, this is our garage band era for sure with artists stenciling hats and hoods in o dark hour driveway and interns and broke bank statements littering the creative environment of what used to be my house. I hope you like it.
-Brendo

I remember walking out into Boys in the Hood yard pre Vegas Tradeshow trip last year and seeing empty cereal bowls and spray paint cans, dog Bodhi was barking at the UPS man through chain link fence and sun was shining. If you wonder what our tag line means "The ad hoc clothing experiment" that's it in a nutshell. This should be a reality tv show. We'll either be bankrupt or big soon but this is the time that'll live forever
-Dano